April 15, 2010

Leona Edmiston Winter 2010 Launch

Leona Edminston launched her Winter 2010 collection this morning at the Quay Restaurant in the Overseas Passenger Terminal down at Circular Quay in Sydney. Seventeen days before the creme de le creme of Australian fashion hit the catwalks in the same location at Rosemount Australia Fashion Week, Edmiston has decided that a sedately sit down lunch in which the models strutted their stuff amongst the audience as they devoured a delightful lunch & sipped on champagne, was more in line with her brand story. Though nothing gets my adrenaline pumping and creative juices (excuse the pun) flowing like a high energy catwalk,  I adore the idea of quaint little sit down lunch, how refined and sophisticated, not to mention how personal. I think this was the perfect way to showcase Edmiston's quirky yet feminine designs.
Image Credit- Fashion review 

No comments:

Post a Comment